What was the moment you realised you could dare? Was there a tipping point? A straw that broke the camel’s back? A lightbulb moment? Tell us about that.

It’s usually the moment I’m told that I can’t do it!

The first time I dared was when my dad told me I shouldn’t grow my business and build a team; that I should stay small. I immediately said screw that. Screw the small thinking. I’m doing it. Within six months I was running a team of five, and had a list of over 100 clients (104 to be precise, number-lovers!)

The next time I dared myself was when I decided to buy Roooar. As a number-lover and a word-hater, the concept of buying a magazine was a huge dare (maybe even a triple dare!)

I don’t claim to have done everything perfectly – far from it – but each day I show up willing to learn and hopefully daring others to come along for the journey.

My goal now is to grow Roooar to inspire women to create their business their way, and to give them the tools, resources, inspiration, and support they need to make that happen. Oh, and occasionally a whole lot of butt-kicking when they aren’t staying accountable! 

Or were you always daring? If you were born that way, what do you think influenced your inherent bravery?

Nooooooo! I am shy and quite introverted, and I still tend to hide behind people when I’m going into social situations. But I would definitely say I’m stubborn.

If you tell me I can’t do something, I will work out a way I can.

Something my dad was great at teaching me was that although I was a girl, it didn’t mean I couldn’t do what my brother did.

(Not so) fun fact: I am terrified of heights. Even ladders scare me! When I was 22 I went to New Zealand, determined to bungee jump even though I knew I’d be terrified.

So, I did what I teach other women today: I became accountable.

I told everyone that I was going bungee jumping.

The chorus of “no you aren’t”s gave me the perfect “f** you” moment, and guess what? I bungee jumped. Actually, I did a canyon swing AND a bungee jump, and I even tried to go paragliding (sadly the weather put a dampener on that one). So don’t ever tell me I can’t do something, because really; that’s just a dare.

What did it feel like the first time you dared to stand in that power?

I first felt that I dared to stand in my power when I started my bookkeeping practice. As a shy person, going in and selling my services was always hard, especially considering a lot of my clients were men in the building industry. I also looked very young when I started; I was 24 and I was actually asked a few times if I was a teenager.

I dared to stand in my power then, because I knew that I was good at what I did.

What do you think the difference is between being brave and fearless?


I think being fearless means having no fear, which can sometimes lead to dangerous situations.

Being brave, however, is having the guts to say “I might be scared, but I am pushing through”. It’s about being scared and still doing it anyway.

Is there a process you go through to tap into your daring self?

Remember when Beyoncé came out as having a stage personality – Sasha Fierce? Well, let’s just say I learned a little something from Beyoncé!

My stage personality doesn’t have a name, but when I need to dare myself I simply take off my ‘everyday Lauren’ personality. This is how I get through the tough stuff like business meetings, webinars, and training days.

If you were to talk to the person you were before you dared, what words of wisdom would you have for them?

Take a step away from what you are scared of. Ultimately, it’s about being scared to fail, and failure means you aren’t perfect. Why do we fear not being perfect? Well, it’s because we fear not being loved.

But, you know what? You are loved. So now it’s time to love what you dare to do. 

Lauren June

Lauren is on a no-holds-barred mission to assist one million women to build businesses with unbreakable foundations. So they can find the kind of success that’s just perfect for the lives they want to create. She is a numbers nerd and owner of Roooar Magazine and Digital, a publication and community for women with diverse dreams living their own version of blazing success in business.


Why are we doing this thing? Because there’s enough noise in the world telling women what we ‘should’ be doing.

We should parent more consciously, but not be helicopter parents. We should take care of our bodies, but not be vain. We should make boys pay, but demand equal rights. We should dress appropriately, but also be confident in our skin, wear what we want, but not be provocative, oh and please feel comfortable in the world’s skimpiest school bathers but then wear your jeans to the formal because last year the boys looked up the girls’ skirts and so you’ll have to be the ones to modify your behaviour. Yeah. No. 

We are a mother and daughter writing team who launched a platform for women 14 –  104. Women who need to read stories of daring. Women who need to write them.

How Dare She relies on donations to keep us ticking along. Help us pay for all those little things that keep a website running, and you’ll be rewarded with inspiring stories, a kickass community, and warm fuzzies. ♥

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